Content
creation
Valuable content for your clients
is the best accomplice to grow your firm exponentially!
Valuable content for your clients
is the best accomplice to grow your firm exponentially!
Your client’s trust and your reputation
But how can you build trust and rapport online?
We, attorneys, are used to dealing with people mainly face to face.
Try to calm our clients down, inform and encourage them to make the right decisions…
But how can you do that online?
A strategic content marketing for attorneys online is the answer. Because only your content can testify for you!
We know people don’t like to be sold to, but they do like to receive help and advice.
If clients see your content online and they find it helpful, it’s way more likely for them the reach out and hire you.
But how can you build trust and rapport online?
We, attorneys, are used to dealing with people mainly face to face.
Try to calm our clients down, inform and encourage them to make the right decisions…
But how can you do that online?
Only your content can testify for you!
We know people don’t like to be sold to, but they do like to receive help and advice.
If clients see your content online and they find it helpful, it’s way more likely for them the reach out and hire you.
But how do you start putting content out?
There are plenty of ways for you to start putting useful content out there:
- Blog posts
- Advertorials
- E-books and guides
- News and updates
- Emails
CONTENT MARKETING FOR ATTORNEYS
People will normally find you through searches when they have questions or concerns about a legal matter….
So here are the 3 keys to successfully build an audience for your firm online.
- Touch subjects people are interested in
Start with the topics you receive the most inquiries on the daily.
Touch important subjects, cover changes in legislation, keep it easy to comprehend and relevant.
- It’s all about the value
Don’t be too pushy with people hiring your service. Provide them with valuable information and let them know you’re there to help. This will organically drive them to schedule an appointment with you when they are in need of hiring legal services.
- Your content has to be branded
Although you’re not trying to be pushy with clients, they have to know where they are, who’s helping them and providing value with their content. Make sure you mention who you are and promote your firm subtly through the content.
Let your content be the undeniable proof that you care for your clients
Of course… content marketing for lawyers can be a challenge. Making high-quality content that attracts potential clients can be very time consuming
Why not leave it up to the professionals?
We’re not only marketing specialists, but we’re also attorneys, so we know what we’re talking about when it comes to legal topics. We’re THE experts in digital content creation & marketing for attorneys.
Let’s make this work together.
Even the best planned legal marketing strategy can be hindered by poor content management. The experts at ENX2 can coordinate your Branding, Digital Marketing, and Content, to help you get the most out of your online presence.