Translating your legal firm’s identity into a stunning website
These days, your website is your opening statement to the world...
And being attorneys, we know better than anyone else that
powerful opening statements define a case.
The Secret To The Ideal Legal Website Is...
Crafting a website for a legal firm can be really tricky, even for professional web designers that are not specialized in this niche.
The most common mistake is making the site LOOK DULL & UNINSPIRED (like most courtrooms are).
Yes, a legal firm is a serious business, but that doesn’t mean its design has to be dull.
In fact, when planning up your site, think more like a client and less like an attorney…
One of the most common conceptions people have about law is that it is a bunch of tedious fine print.
In the same way, it is your job as an attorney to put that “fine print” into simple terms for your client…
Your website has to convey the benefits of your service in a way that anyone can understand it.
Consider what you want your clients to know about you, but mainly, think about what your clients want to get from your service.
So if you’re really looking to persuade new clients,
these 5 elements will make BULLET-PROOF ARGUMENTS:
- Visual Impact
- A Clear Message
- Let them know who you are
- Contact information
- Loud and clear Call To Action
Of course, the line between professional and boring can be very thin,but no one would trust an attorney whose website doesn’t look serious.Finding that balance can be complicated and…