Impact Legal Marketing

impact legal
MARKETING

SEO & SEM Services

Taking outstanding firms like yours to the top of the list

Taking outstanding firms like yours to the top of the list

Your global position on the search engine pages can be the final verdict between success or failure.

Want your firm to be the first result to pop-up when someone is actually looking for legal advice? You just have to click below:

Macro Of A Keyboard With SEO And SEM Buttons

SEO and SEM…Why Are They CRUCIAL For Legal Firms?

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are vital for legal marketing.

The function of SEO & SEM is to put your legal firm’s site on the top results of search engines when people are looking for legal assistance.

These are particularly important for legal firms over other niches because no one looks for a legal firm for simple entertainment.

People will start searching when they’re in need of legal services, and that’s when you come in! So let’s give a deeper look into each of them:

SEO Search Engine Optimization concept, ranking traffic on website, internet technology for business company

SEO:

SEO is a marketing technique that organically brings your page to the first results.

The main technique used for this is the use of keywords in the site’s content, so it will show up on the top results of search engines

like Google, Bing, or Yahoo.

Also, the fact that your site is on the top spots without being advertised generates a deeper sense of trust for your potential clients.

SEM

This will automatically take your site to the first spots of the search engines, but of course, behind any investment

for your firm, there has to be a very solid strategy.

SEM is usually more affordable than other advertising platforms and when people search, it is because they’re already looking for a service…

That makes SEM one of the most lucrative investments for legal firms.

Close-up of a touchscreen with SEM  abbreviation, modern technology concept

SEO vs. SEM Which one is better for my legal firm?

SEO versus SEM, hand insert the letters on the advertising lightbox, concept for SEO and SEM or Search Engine Optimization and Search Engine Matketing

To make this decision, there are plenty of things to consider:

  • Geographical location

  • Budget

  • Competition

Among many, many other factors that determine if SEO or SEM

works best for your business.

But for most firms, the option that works best is actually….

A COMBINATION OF SEO AND SEM

In these competitive days, mouth-to-mouth recommendations are no longer enough.

 And lacking online presence can be a crime for your firm’s finances.

So if you don’t want your firm to be in jeopardy,let the professionals take you TO THE TOP